About

Hi there! I’m Emily. Fun fact: I’ve found more four-leaf clovers than anyone I know. My record is three in under an hour. Some might call that lucky, but really, it just takes focus. Look at any problem spot closely enough, and you’re bound to uncover a new perspective…which might just lead you to a pot of gold. But let’s not mix metaphors.

That eye for detail and stick-to-itiveness are the same approach I bring to my creative work. It’s both won metal (in the form of industry awards) and moved plenty more of it (in the form of dishwashers, refrigerators, stand mixers, stoves and more) for Whirlpool Corporation.

Where I’ve truly been lucky in my career was making the leap from agency-side to join a small-but-mighty five-person creative team as the first in-house copywriter for KitchenAid brand. And then growing that team into WoW Studios, our full-on fully integrated in-house agency leading 100% of the work for an iconic pool of brands, including Whirlpool, KitchenAid, Maytag, JennAir, Amana and more.