KitchenAid Brand

Love the Racks

KitchenAid writes the first love song…to a dishwasher? That’s right. Thousands of steamy, lengthy and somewhat sensual reviews were written like love letters to the 360° Max Jets™ Third Rack Dishwasher. So when it came time for a relaunch, we let the real love of our owners do the talking (or rather, the singing) by turning a real five-star review into a real original love song.

Full-Length Music Video

Starring Grammy Award Winning Artist Sam Nelson Harris of the X Ambassadors and, of course, the KitchenAid® 360° Max Jets™ Third Rack Dishwasher.

 
 

Social Teasers

We dropped this track like the hottest new single from Harris with trailers and behind-the-scenes content going live on his Instagram account first.

This real love song drove real business results with over 2x lift above campaign goals for preference, consideration and meets needs. And KitchenAid changed the tune in the dishwasher category to now rank #1 in brand preference among in-market $100K+ HHI consumers.